Bank of Montreal, one of Canada's largest and oldest banking institutions asked us to strategically intercept attendees of the international SIBOS Conference (without interfering with security or flow of traffic). The goal was to distribute hundreds of copies of Bloomberg Magazine and promote the BMO brand.

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/ Approach

Utilize the public sidewalk space for a guerrilla and experiential activation encompassing Newspaper Boys / Girls and an acapella group for a truly cosmopolitan look and feel drawing on nostalgia and surprised feelings.

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/ Results

Hundreds of copies of Bloomberg distributed while attendees exited shuttle buses and lined up for entry in Metro Convention Centre. The acapella group provided light entertainment with lyrics matching the content of Bloomberg and BMO.